Better Together have lost it. In a move almost beyond parody (but not quite… see #PatronisingBTLady on twitter for lols) they’ve released a Referendum Broadcast today appealing to undecided women voters by, er, telling them it’s all too complicated and scary and that they haven’t really got time to worry their pretty little heads about such things because the weans and the husband need their breakfast getting.
It shows a woman in her kitchen (because that’s where we belong, obviously) bemoaning her husband boring on about the referendum. Because, you know, politics is boring. You should find it boring, because you’re a woman. Politics is for the menz. Women don’t pay any attention to politics after all do we? She can’t even remember the name of our First Minister, you know the one the country elected with a majority, he’s just ‘that guy aff the telly’. That politics, it’s all so very far above our engagingly fluff-and-kitten-filled heads. We’d never bother to do our own digging about whether the oil is ‘a bit too good to be true’, because we have female intuition and snap judgements you see, and they’re much better than talking to knowledgable people and making up your mind based on hard well-researched fact. Besides, we’re too busy in our kitchens. And our teenagers are only interested in their phones. Eat your cereal.
Soon she realises she’s gone off topic a bit and gets back to the really important thing women should be concerned about at all times – our children! And our children’s children! And how afraid we should be for them! Look, here’s some lingering shots of a Hotwheels car, a colouring book and some juice. Do you want your weans to have no Hotwheels cars, colouring books or juice in an independent Scotland? DO YOU? You heartless Yes-voting wenches!
Is this really what the No campaign thinks of us? Of women? Of ordinary Scots? Of children? Even my 8 year old could give you a set of bullet points of why we would be better off under independence. They think we’re thick and they think we don’t care about politics. Well, they’re wrong. And on the 19th of September they’re going to see just how wrong.